Arch Amenities Group
·
Arch Amenities Group ·
Arch Amenities Group
Arch Amenities Group is the leading provider of amenities management and consulting services for commercial and residential spaces including hotels, spas, fitness centers, meeting spaces, and pools.
I worked with them at the conception of the brand as the lead designer of their logo, brand guidelines, and custom photo library.
Logo Design | The logo reflects the strategic thinking put into the brand. The arch, used in the typography and in the logo itself, symbolizes the points of connection between Arch and their clients.
Brand Guidelines | Additionally, as the lead designer on the new brand guidelines, I created a document that provides a comprehensive look at how to use the Arch Amenities Group's visual and verbal brand assets.
Social Templates & Grid | I led the creation of concepts and designs for Arch Amenities Grooup to use to introduce themselves on social.
Lifestyle Photography | I acted as the lead art director in the conceptualization and execution of the custom photo library.
Photographer: Nick Lee