Black Girls Vote is a national, nonpartisan nonprofit dedicated to inspiring Black women to use their vote to strengthen their families and communities. I led creative development for a social-first campaign encouraging voter participation in the 2020 election. The work harnessed the power of user-generated content, with hundreds of people submitting videos, including celebrities like Sofia Richie, to create an authentic, community-driven film. The campaign launched across Instagram feed, stories, and shareable cut-downs, driving strong engagement and helping mobilize audiences around civic participation during a critical election moment.