Safari Plus
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Safari Plus ·
Safari Plus
Safari Plus flies guests to once-in-a-lifetime experiences, giving them the opportunity to explore East Africa in not only a private, but personal way.
I worked as the lead designer to refresh their brand identity and oversaw the execution of the new look and feel across their website, social, and more.
With Tanzania as inspiration, I created the brand guidelines by exploring color, type, photography, and patterns that capture a timeless elegance and spirit of travel.
I led an internal team to create monthly content calendars introducing the new brand messaging and visual identity.
I also implemented the new visual identity to the website design. And worked with a development team to bring it to life.
I led the application of the new visual identity across business cards, luggage tags, brochures, and more.