ecoATM
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ecoATM ·
ecoATM
ecoATM machines give you cash on the spot for your old iPhone.
When the new iPhone launched, the “Hit the ecoATM” campaign generated buzz for customers to use cash from ecoATM to buy the new iPhone. I worked on video ideation and acted as lead art director on set. I also developed the look & feel of digital and out-of-home secondary campaign assets.
In collaboration with a copywriter, I developed concepts that put ectATM’s cash benefit top of mind. We caught people’s attention and had a 90% completion rate on YouTube for the video.
The secondary part of the campaign reminded people to recycle their old phones for cash to get the new iPhone with out-of-home and digital/social activations.